Listen to your audience.

You know what you want your audience to do—buy, donate, form constituent groups, whatever—and you don’t need anyone to tell you what that is. And no one knows your viewers better than you—except for your viewers.

So communicate with them, one-to-one. Ask them what they want. Ask them what their issues are. Test them. If you don’t have the time to do this yourself, then hire someone. (Yes ,TamalpaisMedia can do this for you.)

Please e-mail us with your inquiries, or give us a call at 415-686-0366.

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