| Dear %%FIRST%%,
Adapt or die. That’s the way we saw it last year when Groove decided to shed our technology and health care clients to focus solely on lifestyle brands in alcohol beverage and industries where alcohol is served. We retrenched our talent, clients, platforms and business promises, and optimized our “through the line” digital products and services offerings for this complex three-tier (now four-tier) industry.
Our digital channels have been updated to reflect this transformation – and we hope you’ll check them out. They include a hip responsive-design website with compelling digital success stories, a witty blog that connects the dots for relevant 21st century digital engagement, and community pages on LinkedIn, YouTube and Facebook that were inspired by you and ignited by us.
Groove is focused like a laser on helping clients transform their brands for the digital economy. Traditional three-tier marketing will not survive. Brands need a fully integrated digital platform that articulates “your unique reason to be,” tailored for highly targeted tribes, offering rich, authentic and meaningful storytelling that is delivered anytime, anywhere, on any device. That’s digital transformation. That’s what we do for our wine, beer and spirits clients.
That’s what we’d like to do for you. www.sfgroove.com
Cheers,
Sean |
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About Groove
Based in Sausalito, California and Norwalk, Connecticut, Groove is an award-winning digital and social marketing agency focused on alcohol beverage and industries where alcohol is served. We are also the developer of Wingman 2.0, an industry-leading digital sales book. Clients include Diageo, Treasury Wine Estates, Independent Distillers, Kettle Chips, Zagat, Napa Valley Vintners Association and Southern Wine and Spirits. |
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